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Design and communication
One idea across different formats.
We design identities, editorial pieces and campaigns with a visual hierarchy that works from a printed poster to a vertical screen.
Explore the service
One artwork, three compositions.
Explore adaptations of Vento, an art direction study from our collection. The title placement and image framing change with the format.
Format desk / 2:3
VentoArt direction studyThe headline follows the vertical axis and the image leaves space for reading.
An HLV Digital art direction study. AI-generated image.
From brief to handover
How we work
Define the message
Audience, channel and the desired action determine the hierarchy of headline, image and call to action.
Compose the key artwork
We choose framing, type and contrast. The key artwork gives the team a reference for reviewing the set.
Adapt and export
We reposition elements for each aspect ratio and organise the final files by channel.
What the delivery can include
- Art direction and composition references
- Key artwork and channel adaptations
- Exported files and usage guidance